When it first emerged, the book and film ‘The Secret’ made waves and brought the principles and ideology of the Law of Attraction to the main stream. In the process, it made Rhonda Byron a very wealthy woman. While the ideas and principles behind this fascinating philosophy are not new, the ability to translate mere ideas in to practise remain elusive, not surprisingly because of the ‘too simple to be true’ perspective given in the film – simply visualise what you want and it will come to you.
Knowing what we know about Pop-Ups and its effectiveness in building a list from the visitors to the website, we started to look at scroll triggered Pop-Up boxes. While we have been convinced about the effectiveness of pop-ups, we have always been somewhat hesitant to embrace it completely as it always seemed too annoying, that is until we came across some other pop-up options.
Marketing is a word that raises a range of emotions within me – on one hand it invokes the feelings of frustration and annoyance thinking about pushy sales people and cold callers; on the other hand it reminds me that marketing is one of the best ways of sharing our gifts with the world.
And of course, being surrounded by advertising and promotional marketing constantly has made us, as consumers, fairly certain that all marketers care about are the techniques in which to make us part with our money. More
Why being creative is a process and How you can get there too.
We live in a society that has pigeon-holed each person in to either a ‘creative’ or a ‘analytical-logical’ person, and it appears that almost all of us have bought in to this belief. More
You know how we feel about list building, see Building a List vs Building a Community. Instead of just giving things away for free, e-books, reports, webinar recordings, cheat sheets, take the opportunity to engage your audience in a meaningful way and get tonnes of feedback and value in the process.
We have all been there, haven’t we? That seemingly prolonged phase in life where we suddenly feel as if we’ve been cast adrift, as if stranded on a small raft in the middle of the vast ocean of uncertainty.