Knowing what we know about Pop-Ups and its effectiveness in building a list from the visitors to the website, we started to look at scroll triggered Pop-Up boxes. While we have been convinced about the effectiveness of pop-ups, we have always been somewhat hesitant to embrace it completely as it always seemed too annoying, that is […]
Marketing is a word that raises a range of emotions within me – on one hand it invokes the feelings of frustration and annoyance thinking about pushy sales people and cold callers; on the other hand it reminds me that marketing is one of the best ways of sharing our gifts with the world. And of […]
You know how we feel about list building, see Building a List vs Building a Community. Instead of just giving things away for free, e-books, reports, webinar recordings, cheat sheets, take the opportunity to engage your audience in a meaningful way and get tonnes of feedback and value in the process.